Avoid These Two Extremes in Your LinkedIn Headline - CareerEnlightenment.com

Two, people looking to fill positions are busy people. They don’t have the time to translate the meaning of “I help companies with go-to-market planning.” You’ve got less than 10 seconds to get them to click on your profile from a search results page with a long list of your competitors.Here’s the fix: clearly and concisely state your job title as it is described by your target organization. If you are currently employed, you should also note this in your headline.Write for ImpactWhile it’s important to clearly state your job title, there is no way your title will take up all 120 characters available to you in the headline area. And because the headline is your first impression, you have to find a way to differentiate yourself with a little personality.For example let’s take our earlier headline and spruce it up a bit:Senior Marketing Executive experienced in go-to-market planning in the software industry with a knack for adding excitement to business solutionsAre You A ddressing a Need?All this creative work is great, but it goes only so far if you haven’t uncovered the needs of your target organization. In our example, although it’s a great headline, it would fall short if this person’s target company doesn’t need a strong go-to-market strategy â€" what if what they need is a marketing analyst?Avoid the two extremes of too simple or too creative and give those recruiters a break. They will thank you for it!